There's a trend in websites that has been bugging me lately. Have you ever noticed how companies will just randomly insert pictures of people, usually stock photography of business people, on the front page of their website? Usually of people that don't seem to have anything whatsoever to do with the business? Why do they do this? I guess it's an attempt to add some legitimacy or sophistication to their business, regardless of what that business may be. Maybe in some instances it works, but other times I think it's just stupid. For example:

Bob's Raw Sewage.
"We process crap so you don't have to."

I don't know. I'm sure they've done all sorts of marketing studies that show that this kind of thing ultimately is effective, but I will continue to think it's lame. :)