You know, with the poor addicted smoker guy (or gal) who write themselves a letter about how much smoking has jacked up their lives and how disgusting they've become, etc., and which at the end declares that "no one can make me quit but me."
That is the key phrase, right there...no one can make me quit but me. Only ME. Back off, would be helpers, I'm flying Han Solo in this endeavor!
So, am I the only one who finds it ironic that at the END of the commercial they throw up a screen which reads "Get coaching from someone who can HELP. 1-800-QUIT-NOW."?