Geico has some really bad ads. But this radio spot of theirs I heard this morning was one of the worst ever. I don't know if I really could "save 15% or more by switching"...but ads like these make me REALLY not want to even bother trying.
It went something like this..."The Utah state bird is the Seagull. But Geico has such low rates, people in Utah want to change it to the Gecko...(insert more lameness here)".
First of all, Geico is not Gecko. It's Geico. It's just some stupid-sounding word they came up with. If you want a gecko to be your mascot, maybe you should change your name to FREAKING GECKO! What's next? A pony playing a Sony Playstation? 'Cause that makes sense, right?
And what on earth does the state bird have to do with car insurance anyway? Dahh, this is so stupid I'm getting all worked up just writing about it. :) Let's assume for just a second that it isn't stupid that they use geckos in their commercials...why not say that the people of Utah want to change the state animal or state reptile or something to the gecko?
And finally, what an incredibly unclever and nonsensical stretch to assume that people would want to change the state anything because of car insurance, cheap or otherwise.
Then it dawned on me...perhaps Geico makes their ads lame for the same reason that "Totally Awesome Computers" and "PC Laptops" are in-your-face obnoxious and annoying. To get your attention, to get you talking about them, write blog entries, etc. I.e., generate buzz. Am I a mere pawn in your grand scheme, Geico?
But then I came to my senses. Your ads suck, Geico, and I'll never buy insurance from you precisely because of them. You lose. :)