Friday, November 03, 2006

Okay, Little Ceasar's Pizza, you make a really crappy pizza and sell it for really cheap. MESSAGE RECEIVED LOUD AND CLEAR!

Clearly you've subsidized the cost of the pizza by cutting the marketing budget dramatically. It would seem you've created exactly 1 (lousy) radio ad and 1 (equally lousy) TV ad in many many months. One part of the marketing budget you haven't scrimped on, however, is the number of times you run your ad. It's a rare day that I don't hear that nausea-inducing radio spot at least 3 times on my way home from work: "Hot 'n' Ready, just 5 bucks!"

The ironic thing is, I would happily dish out $6 or $7 if you would promise to switch your ads up once in awhile. There's a happy medium on the "cost of pizza" vs. "marketing budget" spectrum, but you're a LONG ways from it. Think about it, little toga man. :)

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