Breast Cancer? Never heard of it...

Enough with the breast cancer awareness already. I am now so acutely aware of this disease that I've begun examinations on myself...and I'm a dude.

Now before you start to go all belligerent on me for taking what is assuredly an unpopular stance, allow me to explain why I feel this way. I realize that it's a serious, deadly disease. And I think raising awareness, if it means early detection and/or prevention, ultimately is a good thing, regardless of the disease.

Where I take issue with this disease, however, is the grossly disproportionate attention it gets relative to other, equally or more deadly diseases. Breast cancer, you may not know, is actually not even the deadliest cancer in women. Lung cancer is. And heart disease kills more than all cancers combined.

But for some reason breast cancer gets its own month (October is breast cancer awareness month - of course it's virtually impossible that you're not already aware of this), its own ridiculously ubiquitous pink ribbon, and apparently now there is a matching pink Lance Armstrong "Live Strong" style bracelet as well. I'm watching the Patriots-Cowboys game yesterday, trying to have some strictly dude time, and who is sporting both of these pink accessories but every single last official on the field. What?? Why are we trying to raise "awareness" in NFL football fans anyway? Isn't the fact that one of the words in the disease's name is "breast" enough in the awareness raising dept. for that crowd?

So to summarize...breast cancer is bad. Awareness and prevention are good. All things pink all over the place all the !&%# time...well, that's just plain gripe-worthy. :)