Monday, November 26, 2007

iAm iSick of iStuff

I was browsing Amazon.com today for a car mounting kit for the new MP3 player I just bought when I came across the...

iGear iHolder for iPod

This rather unremarkable thing:


iGear iHolder for iPod? What?? I guess I just don't understand the iBastardization of perfectly good words in order to associate one's product with the iPod. Can't you just say "Designed for iPods"? Put a big picture of one on the package?

Unfortunately, I suspect that so long as the iPod is king there is no reprieve in sight. I can only imagine what will be next..."Not able to get to the end of your playlist without collapsing from fatigue? Introducing iFood. Yes, iFood. Fortified with special stamina-prolonging and hearing-enhancing supplements to maximize your iPod listening experience."

But why stop there? How about an Apple flavored iDrink to wash down your heaping bowl of iFood, together with a special iPod earbud-matching straw, aka the iSuck.

Etc., etc., ad iNauseam...

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